First of all you need to be professional. As long as you are taking a certain level of quality, you’ll get better pictures than just doing the same thing over and over again. The second part is you need the right contacts. You can’t expect anyone to contact you unless there are specific offers, whether that’s for the opportunity to work one on one with the photographer or to photograph his/her client or something along those lines. If you’re interested in working with the photographer you’re just doing the same thing he/she did.
In an ideal world, your goal should be to work as closely as possible with the photographer. You can contact the agency which has been set up for the photographer of your choice. You’ve also got to find out if you’re looking at working one on one with the photographer and if so, what you’ll be asked to film. This can be very challenging. Your main goal should be to find out as much as possible. If some things are known, others can be found by getting the person’s contact details and asking them about their work. This should be done over several phone calls.
There’s no need to be obsessive with finding out. Just try and get the most relevant information you can.
The next thing you need to do is to find a location outside of your normal gig-hunting territory, preferably outside of London, so you’ll be able to reach your potential clients while you’re actually looking for your next project. You should also ask the photographer what he/she’ll want you to photograph next so you can give your offer a bit more weight. I always advise working with a client I’ve already worked with somewhere and have been in the same situation, so I always say, ‘I’ve got a book deal here’. This also means not wanting to be too close or work more closely with anyone else when I’m looking for an opportunity.
What I mean by that is that I have a book deal for you and I’m very good friends with the photographer. I work with him at his book publishing company in London. He’s got an awesome collection of work, so I’d love to work with him in the future.
That’s my advice. If you’ve got something, put it in writing and send me some examples of what you’ve got up your sleeve. If you’re feeling that you need to work more closely with the photographer, give the offer an extra 50% which is usually an easy way to cut the