Why aren’t they a thing?
I’m not gonna try to answer that question. Life coaches, however, have made a lot of noise about how useful they are. They provide people with guidance and support to achieve their goals. And there, to my mind, is the rub: a lot of that guidance is crap.
I’ve found out that this advice is mostly crap when it comes to getting and keeping clients. Many life coaches claim to be able to do it all, but I’ve never been able to convince them that they know how to do it all. That’s right, I’ve never been able to get a life coach to explain why life coaching is a good idea. I’m not that person. But I know people who’ve gotten themselves certified. They are experts in a certain topic, but not in the realm of advising people to do anything.
When the best consultants show up – as they so often do – one can see why this advice might not help: the experts are all on the same team – and we are all on the same team. And this team is in need of improvement.
Why is it so hard to get a life coach to do any of this?
I’m not sure we even need a life coach in order to get clients. After all, most clients don’t even know what life coach means. There are life coaches who know what it means to do a job, who know how to work in a company or what it means to run a business, but who are also good at getting clients and don’t know they exist.
What’s in a name?
A lot of people, I believe, think a life coach is a person who is the master of some special skill. It seems important to them that they work for some super-genius who has the ability to teach them everything they need to know. But if you’re asking me what it means to be a life coach, I don’t think there’s a whole lot.
A life coach is someone who brings the tools to the table and is willing to work with you to figure out how you need to get better. But again, this kind of person is usually in training. That’s why, again, I would say, “life coach” is not a real title, like “professor” or “CEO” or “charity.” A life coach might not know everything they want to know, but they probably know a whole lot too much.
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